During an economic crisis, marketing visibility becomes even more important than under normal circumstances. Businesses that apply the 3 laws of visibility have a greater chance to survive.
Category: Marketing Strategy
Although consumer habits changed during the lock-downs, many small local businesses in the Caribbean think advertising is unnecessary. This, however, is not true. Consumer habits have changed fundamentally. Understanding these changes increases the chance that Caribbean local businesses survive the economic crisis.
Consumer Habits Changed, Advertising Needs to FollowRead More »