The world as we know it has never been more technologically driven than it is today. But, even with such technological advancement, good old word-of-mouth has not lost its power. Word-of-mouth, along with the compliment of technology, is today known as ‘influencer marketing’.
Influencer marketing involves the use of popular personalities to promote a brand to a specific market. They are often opinion leaders who have the trust and respect of their fan base, providing information and advice. Internationally, businesses generate $6.50 in revenue for each $1 invested in influencer marketing. In the Caribbean, businesses have seen their brand recognition, brand trust, and sales increase since they started using influencers to promote their brands.
Influencer marketing works like a charm because influencers always have a strong relationship with their fans. People follow them by choice and make decisions based on their recommendations. Therefore, when an influencer mentions your brand or comments on your brand’s social media activity, they create a natural buzz around your brand.
By encouraging people to engage with your brand, their influence can drive their followers toward a purchase decision. The presence of an influencer around your brand will make your social activities more engaging and genuine. Your brand will gain more visibility and consumer interest, especially when they recommend your products or services.
As experts in social media marketing, Social Bizz-Buzz can help you take your business to the next level with influencer partnerships. We will help you identify the best influencer to take your brand to your targeted consumer. Contact us today; our team of experts will be happy to ‘influence’ your next successful business decision!